Monday, December 2, 2013

Promoting Tourism Through Films

The Seminal was conducted in Bhutan for Promoting tourism through films in Thimphu.
Films and documentaries play a pivotal role in promoting tourism. The role of film and documentaries in promoting regional tourism has been widely recognized in tourism literature that destination image greatly influences tourist destination choice.

The role of film and documentaries in promoting regional tourism has been widely recognized in tourism literature that destination image greatly influences tourist destination choice.“Every tour operator has a website with captivating images and promo- videos on Bhutanese culture, dress, landscape, people and our landmarks. There are hundreds of books, brochures, flyers, magazines, blogs, etc. Many documentaries Bhutan made by Bhutanese and Non- Bhutanese are in the international circuits,” said a participant Tourists who visit our country will spread the information by word of mouth. A move towards Film-Induced-Tourism will not be too early even if ambitious, another participant pointed out.


The seminar was attended by SAARC information Centre, Bangladesh and other representatives from
Government, Bhutanese film industry, media and representative from Tourism Council of Bhutan.